Giải đáp

What Is Branding? 4 Minute Crash Course.

What Is Branding? 4 Minute Crash Course.

  • What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.

    Listen to the whole talk on our podcast

    Check out the full conversation with Marty here:

    Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

    “Your brand isn’t what you say it is. It’s what they say it is.”

    Books by Marty Neumeier
    The Brand Gap –
    Zag –
    The Designful Company –
    Metaskills –
    The 46 Rules Of Genius –
    The Brand Flip –
    👉See our Academy Channel:

    Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

    🎙 Futur Podcast:
    ✍️ Futur Blog:

    Love the content? Become a sustaining member for $5/mo today.

    Essential Reading for Creative Professionals:
    Essential Design Books:

    Kits & Proposals:

    Visit our website:

    FREE resources:

    Mandarin (Chinese) Subtitles on UiiUii

    We love getting your letters. Send it here:
    The Futur
    c/o Chris Do
    1702 Olympic Blvd.
    Santa Monica, CA 90404


    🙏 Support The Futur by purchasing through our affiliate links:
    Retro Supply Co.:
    Creative Market:
    Design Cuts:

    ✍️ Sharpen your skills by taking a course, using our affiliate links:
    School of Motion:
    Bring Your Own Laptop Tutorials:

    🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
    Epidemic Sound:

    *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

    Host– Chris Do
    Content Director– Matthew Encina
    Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
    Live Editor– Jona Garcia
    Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
    Social Team: Elle Money, Alex Burlui
    Futur Theme Music – Adam Sanborne
    Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
    Futur theme song— Adam Sanborne

What Is Branding? 4 Minute Crash Course.

Chia sẻ bởi The Futur tại website: – Light Xanh.