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What Is Branding? 4 Minute Crash Course.

What Is Branding? 4 Minute Crash Course.

  • What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.

    Listen to the whole talk on our podcast
    https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity

    Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc

    Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

    “Your brand isn’t what you say it is. It’s what they say it is.”

    http://www.martyneumeier.com/

    Books by Marty Neumeier
    The Brand Gap – https://amzn.to/2Q26Kh4
    Zag – https://amzn.to/2M2dwly
    The Designful Company – https://amzn.to/2r24ttz
    Metaskills – https://amzn.to/2Z8GJAR
    The 46 Rules Of Genius – https://amzn.to/34vpHO8
    The Brand Flip – https://amzn.to/35AJf4Y
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What Is Branding? 4 Minute Crash Course.


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